Perfy’s story starts years ago when a series of tragic events happened in my life.
In 2017, my mom was diagnosed with cancer. Later that year, my older brother Ralph had a stroke and is still partially paralyzed. In 2018, I lost my best friend Scott to an accidental fentanyl overdose and my cousin to diabetes. In 2020, I lost my old roommate of 5 years to suicide.
Then the pandemic hit.
And in that same time frame, I lost another dozen friends. As a result, I developed some terrible habits, put on a bunch of weight, and developed pre-diabetes (which I’ve since reversed). I needed to climb my way out. And in doing so, I wanted to help others going through what I was going through.
So, I created Perfy. A low-sugar soda for a happy you™. And I named it after my mom, who was thankfully here to see it until 12/11/23.
When I was just two years old, I’d say, “Hey, ma you’re Perfy.” So, I named the company after her.
I hope you enjoy Perfy as much as I do. And with each can, we’ll honor our loved ones.
Vasa Jurich
Founder & CEO